In 50 Cent - Candy Shop music video, women are represented in many ways which men like '50 Cent' think they are like. They are represented in the video as glamourus but dressed to impress in slutty clothing. The women also dance around the protagonist to try and impress him. They are all in competition around him to represent they are desperate. He arrives into the video driving a flashy car and enters the building with plenty of women striving to seduce him. He treats the majority of the women in the video like they have to be with him rather than them wanting to be with him. In most rap music videos featuring women, they play a major role in the video via singing and acting along with the lyrics, but in the 50 Cent video they are all concentrating on him and seducing him rather than being a feature in the video. The woman with 50 Cent throughout the video is frequently shown more than the others to show that she is the protagonist that it 50 Cents' partner, but as the video continues he has more than one on the go. The mise-en-scene in the video shows the women in the shots wearing skimpy clothing to try and seduce 50 Cent and it ends up looking like their having a competition to try and win him. Women are presented badly in the video in my opionion as they are filmed doing degrading stunts which maybe the view of 50 Cent of how women are in society.
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